DopeTechHelp Center
Contact Support

Maximizing the Value of Your Dispensary App

Marketing and Growth

Step 1: Keep Your Content Fresh

Your app is your digital storefront, keeping it updated ensures customers stay engaged and have a reason to keep checking back for something new.

  • Rotate Banners Regularly:
    • Update banners weekly or bi-weekly to highlight new promotions, products, or events.
    • Use attention-grabbing visuals and concise text that highlights the offer clearly.
    • Seasonal themes (e.g., 420 sales, holiday specials) can add an extra touch of relevance.
  • Update Menus Frequently:
    • Ensure your product inventory matches your app’s menu to avoid customer frustration.
    • Highlight new or restocked products as "New" or "Featured." (Ask your CSM about adding a ‘New Arrivals’ section to your homepage.)
  • Feature User-Generated Content:
    • Include customer reviews or testimonials to build trust and engagement.

Step 2: Leverage Push Notifications Effectively

Push notifications are a powerful tool for driving sales and app engagement when used strategically. Click here to read our in-depth guide for push notification best practices.

Best Practices for Push Notifications:

  • Timing Matters:
    • Send notifications during peak hours, such as lunchtime or early evening when customers are likely to browse.
    • Avoid spamming! Limit to 3–5 notifications per week.
  • Segment Your Audience (AIQ Integration Only):
    • Use customer purchase history or preferences to send personalized offers (e.g., discounts on favorite strains or product categories).
  • Create Urgency:
    • Use phrases like “Today Only” or “Limited Stock” to encourage immediate action.
  • Highlight Exclusive App Deals:
    • Offer discounts or promotions only available via the app to drive adoption and retention.
  • Engage with Events or Announcements:
    • Use notifications to remind customers of upcoming events, new product launches, or happy hours.

Step 3: Maximize QR Code Usage

In-store signage with QR codes are an easy way to onboard customers onto your app while they’re already engaged with your store.

Tips for QR Code Placement:

  • At Checkout Counters:
    • Place a QR code with messaging like: "Download our app for exclusive discounts and loyalty rewards!"
    • Provide a quick overview of app benefits (e.g., online ordering, loyalty points, personalized deals).
  • Marketing Materials:
    • Add QR codes to flyers, posters, or email campaigns to capture customers wherever they interact with your brand.

Step 4: Empower Your Budtenders

Your budtenders are the front-line ambassadors of your app. Make sure they are informed and incentivized to drive app adoption.

Budtender SOPs for App Promotion:

  • Educate on Benefits:
    • Train budtenders to explain the app’s features, like loyalty rewards, order-ahead capabilities, and exclusive deals.
    • Arm them with talking points to confidently answer customer questions.
  • Incentivize Downloading:
    • Offer small in-store rewards (e.g., a $5 discount) to customers who download and log into the app during their visit.
  • Streamline Sign-Ups:
    • Ensure budtenders are equipped to assist with app downloads, account creation, and navigation.
    • Use a dedicated device or tablet in-store for quick demos.

Step 4: Build Loyalty Through Engagement

The app isn’t just a transactional tool, it’s a relationship-building platform.

  • Use Loyalty Programs:
    • Reward customers for purchases, referrals, and app interactions to keep them coming back.
    • Clearly display loyalty rewards progress in the app to motivate repeat use.
  • Run App-Exclusive Campaigns:
    • Host exclusive sales, product drops, or raffles that customers can only access via the app.
  • Collect Feedback:
    • Use in-app surveys or reviews to understand customer preferences and areas for improvement.

Step 6: Monitor Analytics

Use the app’s admin panel to track customer behavior and campaign performance.

  • Key Metrics to Watch:
    • App downloads and active users.
    • Click-through rates on push notifications.
    • Conversion rates on promotions or loyalty campaigns.
    • Customer retention trends.
  • Refine Your Strategy:
    • Use this data to identify what resonates most with your customers and adjust your approach accordingly.

Step 7: Utilize our Complimentary Monthly Marketing Meetings

Dispensary clients who utilize our marketing meetings consistently see up to a 45% ROI compared to those who do not. In these meetings, your CSM will cover:

  • Best Practices Tailored to You
    • Analytics deep dive with guidance on how to drive AOV and overall sales
    • Marketing consultancy, maximizing the effectiveness of your message to your customers
    • Customer retention trends and how you can adopt them

By actively updating content, leveraging push notifications, integrating QR codes, scheduling monthly marketing meetings and empowering budtenders, your dispensary can maximize the value of your app. Remember, your app isn’t just a tool, it’s an extension of your brand and a key driver of customer loyalty and revenue.