Surfside Integration
Surfside specializes in customer data management and advertising solutions designed specifically for the cannabis industry. The platform enables retailers and brands to execute targeted, compliant advertising campaigns across web, mobile, and connected TV channels using unified first-party data.
Get StartedFeed Surfside clean first-party dispensary data
Surfside is only as good as the data going into it. DopeTech owns the customer-facing surfaces (your website, app, and kiosk), so the behavior, orders, and customer profiles flowing into Surfside are clean, first-party, and yours.
Instead of stitching together numbers from a marketplace you do not control, DopeTech gives you a direct line from every customer touchpoint into Surfside.
Key Capabilities
Data Unification
Synchronize customer profiles and campaign data between your systems and Surfside for enhanced targeting.
Extended Channel Reach
Expand marketing beyond SMS and email to programmatic display, mobile, and streaming TV.
Conversion Attribution
Track Surfside ad impressions through to actual retail transactions for complete ROI visibility.
Audience Activation
Push customer segments to Surfside for precise targeting based on purchase behavior and engagement.
Retargeting Capabilities
Re-engage lapsed customers and cart abandoners across Surfside's advertising network.
Lookalike Modeling
Build high-performing prospect audiences based on your best customer characteristics.
Common Use Cases
Discover how cannabis retailers leverage the Surfside integration to optimize their operations and engage customers.
- Programmatic display advertising
- Connected TV campaigns
- Brand awareness initiatives
- Customer acquisition programs
- Co-marketing with cannabis brands
- Retargeting campaign execution
Why Connect Surfside?
Reach customers beyond owned channels
Maintain advertising compliance
Acquire new customers cost-effectively
Measure full-funnel marketing impact
Leverage first-party data for targeting
Surfside integration FAQ
Does DopeTech integrate with Surfside?
Yes. DopeTech connects your website, app, and kiosk to Surfside so the data flowing in is clean, first-party, and tied to customers you own.
What data does DopeTech send to Surfside?
DopeTech captures customer behavior, orders, and profiles across your website, app, and kiosk, then connects that first-party data to Surfside so your reporting reflects what is actually happening.
Who owns the data with Surfside and DopeTech?
You do. The customer data stays yours. DopeTech feeds Surfside from surfaces you control instead of a marketplace that keeps your customers at arm's length.
Ready to Connect Surfside?
Our team will help you set up and optimize your Surfside integration for maximum impact.