Read the Latest Cannabis Marketing Guides

DopeTech Marketing Guides

Want to stay on top of the latest marketing trends in Cannabis, refamiliarize yourself with your marketing stack, or looking to expand your skill set? Check out our free marketing guides

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  • Menu UX Best Practices

    Dispensary Websites

    Menu UX Best Practices

    Your dispensary menu isn’t just a product list — it’s your storefront, your upsell engine, and your first impression.  This guide covers how smart menu UX turns browsing into buying, connecting interface design to real revenue lift.

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  • Personalization for Dispensaries

    Mobile Apps

    Personalization for Dispensaries

    Personalization isn’t just knowing your customer — it’s acting on it.  In cannabis retail, that means turning every visit, tap and transaction into a more relevant experience.  This guide breaks down how dispensaries can connect loyalty, CRM and CDP data to real-world merchandising and user journeys across web, app and in-store kiosks.

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  • Local Listings Guide For Dispensaries

    Dispensary Websites

    Local Listings Guide For Dispensaries

    Your dispensary’s local listings are the foundation of local SEO.  This guide walks you through how to optimize your Google Business Profile (GBP), strengthen your citation network and keep your business data consistent across platforms like Weedmaps, Leafly and Yelp.

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  • Dispensary benchmarks

    Dispensary Benchmarks

    The best operators don’t guess — they measure.  This benchmark report compiles real-world cannabis retail performance data from across the DopeTech ecosystem, giving dispensaries a clear picture of what “good” looks like when it comes to revenue, conversion and customer retention.

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  • Push Notification Templates

    Dispensary Websites

    Push Notification Templates

    Push notifications are one of the most powerful tools in your dispensary’s marketing stack.  They’re instant, personal and free — no carrier fees, no spam filters.  This library gives you ready-to-use templates for different customer goals, from loyalty engagement to abandoned cart recovery.

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  • SEO Title Tag Templates

    Dispensary Websites

    SEO Title Tag Templates

    Your title tag is the first impression customers get in search results.  These templates are built to help cannabis dispensaries and retailers write clear, high-performing meta titles that attract clicks and improve local rankings.

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  • ADA Accesibility Checklist

    Dispensary Websites

    ADA Accessibility Checklist

    Accessibility isn’t optional — it’s essential.  This checklist helps dispensaries and cannabis tech teams ensure their websites and apps meet ADA and WCAG 2.2 standards for usability and inclusivity.  Use it as a quick audit or a reference when designing new digital experiences.

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  • Dispensary SEO Checklist

    Dispensary Websites

    Dispensary SEO Checklist

    Search visibility is everything for dispensaries competing in local markets.  This checklist gives you a clear, actionable SEO roadmap — designed specifically for cannabis retail.  Follow these steps to make sure your dispensary shows up in Google Maps, local packs and organic results.

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  • Kiosk ROI Calculator

    Dispensary Kiosk

    Kiosk ROI Calculator

    Wondering if self-service kiosks actually pay off?  This guide breaks down the data behind Dope Tender and shows how in-store kiosks reduce costs, improve efficiency and increase average order value.  Use our calculator to estimate your return on investment before you deploy.

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  • Dispensary SEO Guide

    Dispensary Websites

    Dispensary SEO Guide

    This is your complete guide to SEO for cannabis dispensaries — how to rank in local search, appear on Google Maps and turn search visibility into foot traffic and sales.  Built for operators, marketers and agencies who want to dominate search results in a regulated industry.

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