Why Benchmarks Matter
KPIs are only meaningful when you can compare them to something real. Whether you’re tracking your first year in business or scaling across multiple states, understanding your metrics in context helps guide smarter marketing, staffing and tech decisions.
📊 Key Cannabis Retail KPIs
| Metric | Definition | Industry Average (DopeTech Network) |
| AOV (Average Order Value) | Total revenue ÷ total orders | $68 – $84 |
| Conversion Rate (CR) | Online visitors who place an order | 2.8% – 4.6% |
| Customer Lifetime Value (LTV) | Avg. order value × purchase frequency × retention | $420 – $580 |
| Repeat Purchase Rate | Returning customers ÷ total customers | 28% – 38% |
| Basket Size (Units per Order) | Avg. items per order | 2.3 – 3.1 |
| Wait Time (In-Store) | Avg. minutes before checkout | 5 – 8 min |
| Kiosk Conversion Rate | Orders completed via kiosk ÷ total kiosk interactions | 35% – 55% |
💵 Revenue & Sales Benchmarks
- Top 10% of Dispensaries: $2.5M+ annual revenue per location.
- Mid-Tier Operators: $1.2M–$1.8M annually.
- Emerging Operators: $500K–$800K, often limited by local market volume.
Insight: Locations with integrated digital ordering (web + kiosk + app) consistently report 12–18% higher AOV and 20% faster order throughput.
📱 Digital Performance Benchmarks
- Push Notification CTR: 7–10%
- Email CTR: 2–3%
- App Retention (30 Days): 55–65%
- Mobile Order Share: 45–60% of total transactions
Pro Tip: Personalized push campaigns drive up to 3x more engagement than generic promotions.
🧩 Operational Efficiency Benchmarks
- Kiosk Order Completion Time: 90–120 seconds.
- Staff Labor Hours per $1K Revenue: 1.6–2.0 hours.
- Online Order Accuracy Rate: 97–99%.
Dope Tender operators report average labor cost reductions of 12–15% per store due to kiosk-driven efficiency.
🔄 Loyalty & Retention Benchmarks
- Loyalty Member Penetration: 60–75% of total customers.
- Reward Redemption Rate: 20–35%.
- Lapsed Member Reactivation: 10–15% via automated push or SMS.
Insight: Dispensaries integrating Dope Apps + Springbig or Alpine IQ see the highest loyalty ROI — especially when rewards are redeemable directly in-app or at kiosk checkout.
📈 How to Use This Data
- Set quarterly targets that align with your market segment (emerging, growth, or enterprise).
- Identify outliers in performance — both strengths and weak points.
- Reinvest in tools that directly impact conversion, AOV and retention.
- Build team KPIs that mirror proven industry standards.
🧮 Benchmark Calculator (Coming Soon)
Use our interactive calculator to input your store’s numbers and instantly see how you compare to top-performing dispensaries across the DopeTech network.
Metrics included:
- AOV
- CR
- LTV
- Labor Efficiency
- Repeat Purchase Rate
Build Smarter with DopeTech Data
DopeTech benchmarks are built from real transactional, engagement and operational data across leading dispensaries. Use them to identify growth opportunities — or connect your own systems to start benchmarking automatically.
Want custom benchmarks for your operation?
Contact [insights@dopetech] or schedule a strategy session with our data team.
