✅ Google Business Profile (GBP) Optimization
- Claim and verify your GBP listing.
- Use your official business name — no keyword stuffing.
- Add your address, phone number and hours (keep them consistent everywhere).
- Select the correct business category (Cannabis Store, Medical Cannabis Dispensary, etc.).
- Upload high-quality photos of your storefront, interior and products.
- Post weekly updates with promotions or events.
- Enable messaging and respond to all customer inquiries.
✅ NAP & Citations
- Ensure Name, Address, Phone (NAP) consistency across all directories.
- Check Weedmaps, Leafly, Yelp and local cannabis directories for accuracy.
- Submit your dispensary info to citation networks like BrightLocal or Moz Local.
- Include your NAP in the footer of every website page.
✅ On-Site SEO
- Use geo-targeted keywords in title tags (e.g., “Dispensary in Denver, CO”).
- Write unique meta descriptions for every page.
- Add schema markup for Local Business and Cannabis Dispensary types.
- Optimize all images with descriptive alt text.
- Include a “Find Us” or “Locations” page with embedded Google Maps.
- Link internally between product, category and location pages.
✅ Menu & Product SEO
- Ensure product names, strains and brands are crawlable (not hidden behind JavaScript).
- Use structured data to mark up product details, THC/CBD content and pricing.
- Update menus daily with live POS or menu integration (Dutchie, Jane, etc.).
- Add internal links between products and educational blog content.
✅ Content & Authority
- Publish blog posts or guides monthly with high-intent keywords.
- Target questions customers actually search (“best edibles for sleep,” “THC tincture dosage,” etc.).
- Include FAQs on location and product pages for featured snippet visibility.
- Build backlinks from local media, directories and cannabis associations.
- Share educational posts on social channels to drive branded search.
✅ Reviews & Reputation
- Encourage satisfied customers to leave Google reviews.
- Respond to every review within 48 hours — good or bad.
- Flag fake or policy-violating reviews for removal.
- Use DopeTech’s reputation management tools to automate review requests.
✅ Technical SEO
- Confirm your site uses HTTPS and an SSL certificate.
- Test mobile responsiveness (Google Mobile-Friendly Test).
- Improve load speed under 3 seconds.
- Create and submit an XML sitemap to Google Search Console.
- Check for broken links or redirect chains.
✅ Tracking & Measurement
- Connect Google Analytics 4 (GA4) and Google Search Console.
- Track keyword rankings monthly.
- Measure conversions from organic traffic (orders, calls, directions).
- Monitor traffic from Google Maps listings separately.
- Review metrics quarterly and adjust your local SEO strategy.
Bonus Tip: Automate SEO with Dope Sites
Dope Sites is built with SEO optimization out of the box — including dynamic sitemaps, NAP consistency, schema markup and Google Maps embedding. It’s the fastest way to make every SEO box on this checklist a permanent feature of your website.
Ready to see how?Contact [sales@dopetech] or explore Dope Sites for SEO-ready dispensary websites that rank higher and convert faster.
